Welcome to Trendline Health | Edition 1
Tracking the Business of Healthcare, Nationwide
I’m Mark Newell, and I’ve spent three decades helping healthcare leaders navigate strategy, policy, and market shifts. What started early in 2025 as Indiana HealthMarket — a weekly pulse on Hoosier hospitals, deals, and policy — has evolved.
Today, I’m launching Trendline Health:
Broader scope — national trends, leadership moves, and innovation
Same rigor — concise, curated, sponsor-supported
Still free — because insights should be accessible
Why Now?
Indiana HealthMarket taught me one thing: the business of healthcare doesn’t stop at state lines.
A rural hospital closure in Ohio affects payer strategy in Indiana
A CMS policy shift in D.C. reshapes budgets in Indianapolis
A digital health startup in Boston changes how clinicians work in Bloomington
Trendline Health connects the dots — locally and nationally.
What You’ll Get
Main Edition (Biweekly)
Leadership — C-suite moves, board changes
Innovation — AI, digital health, startups
Policy — CMS, FDA, Congress
IN Pulse (Weekly)
Indiana Deals — M&A, expansions
Indiana Policy — 1115 waivers, rural funding
Indiana Voices — exec commentary
OH Pulse (Coming Soon)
Ohio Policy — Medicaid, telehealth
Ohio Innovation — Cleveland Clinic ventures, etc
Ohio Voices — coming soon
Subscribe to any or all - all FREE.
Built on Indiana HealthMarket
350+ weekly readers in Indiana (after only 9 months)
1,000s of impressions, 100s of article views every week — trusted, not noise
Now expanding — same format, wider lens
IN Pulse continues every Monday.
All previous Indiana HealthMarket newsletters have been archived and are now searchable on Trendline Health in the “IN Pulse” tab.
OH Pulse launches soon (first post: “Coming Soon”).
Sponsored — So It Stays Free
Trendline Health is 100% sponsor-supported.
That means:
No paywalls
No ads in your inbox
Just one branded note per edition (e.g., “Supported by TRIMEDX”)
Want to reach healthcare decision-makers in Indiana, Ohio, and beyond?
Explore Sponsorship →
Let’s Stay Connected
Main Newsletter: National insights, every other Tuesdy
IN Pulse: Indiana-only, every Monday
OH Pulse: Coming soon
Reply with feedback, story ideas, or just to say hi.
Welcome to the new era.
—
Mark Newell
Founder, Trendline Health
trendlinehealth.com
P.S. First IN Pulse drops Monday — opt in below if you haven’t already.
© 2025 Trendline Health. All rights reserved.
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