About Trendline Health
Trendline Health: Tracking the Business of Health is your go-to source for essential healthcare industry insights, delivering curated news and analysis to hospital leaders, clinicians, policymakers, and professionals nationwide. Evolving from the trusted Indiana HealthMarket on LinkedIn, we blend a sharp focus on Indiana’s healthcare landscape with national trends, all free thanks to our generous sponsors.
Our Mission
Founded by Mark Newell, Trendline Health tracks the pulse of the healthcare business, from local hospital expansions to national policy shifts. We aim to empower our readers with actionable insights, fostering innovation and leadership in healthcare delivery. Our roots in Indiana’s vibrant health community inspire our work, with a dedicated IN Pulse section for Hoosier-specific updates.
What We Offer
Trendline Health (Main Newsletter, Biweekly): Dive into national healthcare trends, leadership profiles, and cutting-edge innovations through our National Pulse, Leadership Watch, and Innovation Corner categories. Published every other Wednesday, these editions connect Indiana’s healthcare scene to broader industry developments.
IN Pulse (Weekly Indiana Section): Get curated, weekly link aggregations (5-7 articles) on Indiana’s healthcare market—hospitals, policies, and community milestones. Opt in at Trendlinehealth.substack.com/s/in-pulse for Sunday updates tailored to Hoosier professionals.
Future Expansion: Stay tuned for state-specific sections like OH Pulse and IL Pulse, bringing our proven model to neighboring healthcare communities.
Our Audience
Trendline Health expands on the reach of over 350+ subscribers of Indiana HealthMarket (LinkedIn, <9 months) transitioning to IN Pulse, with 6,383 impressions and 240 article views weekly (based on LinkedIn analytics). Our readers include executives, clinicians, and policymakers seeking concise, impactful updates.
About the Author
Mark Newell, curator of Trendline Health, brings over 30 years experience in the healthcare sector and a passion for tracking industry trends. With a B.S. in Public Health from Indiana University and an MBA from Butler University, Mark combines practical health administration expertise with business acumen to deliver actionable insights like he did with Indiana HealthMarket. THis vision is expanded to a national audience, keeping the Midwest at the core.
Sponsor with Us
Support our mission to keep Trendline Health free for all readers! Partner with us to reach targeted audiences in Indiana (IN Pulse) and nationwide (Trendline Health). Explore opportunities at Trendlinehealth.substack.com/p/sponsor.
Join Us
Subscribe to Trendline Health for free at Trendlinehealth.substack.com to stay ahead in the business of health. Opt into IN Pulse at Trendlinehealth.substack.com/in-pulse for weekly Indiana updates. Follow us on LinkedIn for community engagement!
Contact: Reach out at mark@trendlinehealth.com for inquiries or feedback.
#HealthcareInnovation #IndianaHealthcare



